Friday, May 18, 2007

Citizen Watches: A Retentive Product Resting on its Laurels?

Citizen Watches: A Retentive Product Resting on its Laurels? - A Japanese global corporate group (headquarters based in Tokyo, Japan), Citizen Watch Co., Ltd. was originally known as the Shokosha Watch Research Institute as it was founded in 1918. The change of name came from a popular pocket watch type released in 1924.

The pocket watch model was called Citizen, thus the trade name (the name change eventually happened in 1930). Currently, Citizen Watch Co., Ltd. is the well known manufacturer of Citizen Watches as well as CINCOM precision lathe machine tools.

Wherever you are in the world, you’re bound to know about Citizen watches. Over the years Citizen has become a household name for watches, giving it the edge over other watch brands. But for some time though, since its inception, Citizen watches have somewhat been labeled as “retentive products”. All this changed in 1995 when Citizen came out with the revolutionary Eco-Drive Collection. The world of Citizen watches went far beyond it ever had thought.

Eco-Drive Collection Citizen watches come light-powered (solar power). This particular Citizen watch harnesses the sun’s power (or any light source, for that matter), converting it for its successful operation. It still maintains a reserve power source (180-day automatic quartz power source) so the watch could run even in the dark. Hidden under the face of the watch are solar receptors from which the watch harnesses its power. A classy blue color scheme could be met when talking of the Eco-Drive Collection.

As Citizen watches have proven durability, the Eco-Drive Collection is no different from its predecessors (or peers). Water resistant and water depth (with certain limitations) resistant, the Eco-Drive could last a lifetime without having to change its batteries.

Of course Citizen watches aren’t just limited to the Eco-Drive Collection. The same technology running behind the Eco-Drive Collection of Citizen watches can be found in other product lines.

Citizen watches’ Calibre Collection include chronograph watches, as well as light powered watches and moon phase watches. Oftentimes these truly give one something to sparkle at.

Citizen’s Diving Watches have somewhat become a standard in watches of this type. Highly regarded all over the world, Citizen’s Diving Watches truly are just what their namesake makes them.

For those occasions requiring the look of elegance and style, Citizen’s Corso Watches are around to play (and marvelously play) the part. And these don’t exactly cost an arm and leg.

Given all that, it’d be truly a big understatement to say that Citizen’s now a retentive product/brand. If you believe that it is, you certainly got the wrong Citizen.

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